EstarOnline Ltd

[SCOTTY]

This quiet ecommerce solutions provider let the cat out of the bag today with a half page advertisement on Page D13 of the Sunday Star Times advertising for staff. Well worth a look; www.estaronline.com

Disclosure - shareholder

[Anna Naum]

This quiet ecommerce solutions provider let the cat out of the bag today with a half page advertisement on Page D13 of the Sunday Star Times advertising for staff. Well worth a look; www.estaronline.com

Disclosure - shareholder

What are the shares trading at? fundamentals?

[bermuda]

What are the shares trading at? fundamentals?

Cant believe I once owned these. Bought them on a tip from a mate.

Never again. Always DYOR. So much more rewarding.

[Anna Naum]

Cant believe I once owned these. Bought them on a tip from a mate.

Never again. Always DYOR. So much more rewarding.

Apparently they are finally doing well, a look at the web site suggests they have a number of high profile customers.

[percy]

looks an interesting company.
i think internet business is the future.
good customers.
must be growing to need more staff.
are they profitable?

[SCOTTY]

looks an interesting company.
i think internet business is the future.
good customers.
must be growing to need more staff.
are they profitable?

As at 31st March 2009 NPBT $439,696 ($320,907) and sitting on $686,352 cash. All growth has been out of cash flow. As at 5th July 2009 employees number 24 (13 employees 2 years previously). Suggest you contact the company for annual report and updates.

Cheers

[Anna Naum]

This quiet ecommerce solutions provider let the cat out of the bag today with a half page advertisement on Page D13 of the Sunday Star Times advertising for staff. Well worth a look; www.estaronline.com

Disclosure - shareholder

I find it very ironic that a company like estar would use old world technology (newspaper) to advertise for jobs rather than say SEEK or similar online job site.

[percy]

scotty.
don't tell anna but estar had a huge half page ad on front page of
employment section of ch ch press.11/11/09.
looked impressive.

[Anna Naum]

scotty.
don't tell anna but estar had a huge half page ad on front page of
employment section of ch ch press.11/11/09.
looked impressive.

It has been suggested the adverts are more about PR/advertising the company. Sure they want the staff, but also allows the company to tell the market that it is no longer a wreck.

[percy]

anna
i agree with you. certainly impressed me.
thank you for the synlait alert.
it is good to see some companies doing well.

[Anna Naum]

anna
i agree with you. certainly impressed me.
thank you for the synlait alert.
it is good to see some companies doing well.

Agree, however I think these guys listed @ $1 back in 1998/9 and went all the way to 1c, so they have reason to 'tell the world' I understand they only managed to stop going under as a result of a couple of Christchurch investors banking them in the dark days.

[SCOTTY]

I find it very ironic that a company like estar would use old world technology (newspaper) to advertise for jobs rather than say SEEK or similar online job site.


Hi Anna

Have just checked SEEK and yes they are advertising there as well as in the newspapers. Obviously EstarOnline is comfortable using old and new technology to achieve the best result.

[SCOTTY]

Shareholder letter received today:

"At the EstarOnline board meeting held on Friday 5th February it was resolved to pay a maiden dividend of .005 cents per share. This dividend will be payable on shares recorded held; as at 5.00pm Friday 19th February 2010. Payment will be made on the 17th March 2010 and will come with full tax imputations. After payment has been made the company is still left with very satisfactory cash reserves.

The board is very appreciative of your continued support as a share holder in EstarOnline. We are confident of the company's future and its ability to pay ongoing dividends. But, we are not in a position to give guidance as to the frequency or amounts of future payments."

[SCOTTY]

This article appeared on page A11 of The Christchurch Press today:

EstarOnline will pay a maiden 0.5c dividend on March 15, after building up cashflows, chairman and shareholder Stuart Nattrass says. The unlisted Christchurch e-commerce solutions provider has 28 staff and about 190 shareholders who can trade shares amongst themselves. The shareholders include Allan Hubbard.

[SCOTTY]

An excellent result for year ending 31.3.10 in the mail today:
NPBT $501,864 up from $439,696
Cash position up slightly at $713,481(after paying fully imputed .5c divi).
Top line revenue up 22.2% to $3,209,160
Now have 30 staff members (up from 24)
New clients added to the existing impressive client list include: Les Mills, TS14+, Virtu, Kimberleys, Rugby World Cup 2011, Health Post, Blue Illusion, Teacher Direct and Allium. In addition EstarOnline will be partnering with PayPal.
Current quotes are: buyers @ 7c and sellers @8c with last sale @ 8c.

[percy]

Cant believe I once owned these. Bought them on a tip from a mate.

Never again. Always DYOR. So much more rewarding.

Your mate was right.They are doing really well. Thanks Scotty,you were right.

[Anna Naum]

Depends, at this rate they will meet the prospectus numbers they suggested when they floated 11 years ago by 2015. For those who paid $1 a share there is still some way to go before 'success'

[percy]

Depends, at this rate they will meet the prospectus numbers they suggested when they floated 11 years ago by 2015. For those who paid $1 a share there is still some way to go before 'success'

Just goes to show best not to buy at float,but to wait until a company has a track record.Looks as though they are at least 25years ahead of WDT though.Must be a winner!!!

[Anna Naum]

Just goes to show best not to buy at float,but to wait until a company has a track record.Looks as though they are at least 25years ahead of WDT though.Must be a winner!!!

Not sure that WDT ever issued shares at $1 when it listed like Estar did but in both cases it looks like they are finally getting the traction that for too long shareholders have been promised. If either get to $1 I guess there will be some happy holders.

[percy]

. If either get to $1 I guess there will be some happy holders.

Very.Considering both are currently under 10cents.

[percy]

An excellent result for year ending 31.3.10 in the mail today:
NPBT $501,864 up from $439,696
Cash position up slightly at $713,481(after paying fully imputed .5c divi).
Top line revenue up 22.2% to $3,209,160
Now have 30 staff members (up from 24)
New clients added to the existing impressive client list include: Les Mills, TS14+, Virtu, Kimberleys, Rugby World Cup 2011, Health Post, Blue Illusion, Teacher Direct and Allium. In addition EstarOnline will be partnering with PayPal.
Current quotes are: buyers @ 7c and sellers @8c with last sale @ 8c.
I have reread the annual report.It is certainly very positive.A growth company in the growth area of E commerce.From the tone of the report I think they are very much "in growth mode".Taking on extra staff gives the game away. I note they were very pleased to have paid an inaugural divie and enjoyed the comment"an advent I hope becomes a more regular occurrence"Do not we all!!!!!

[h2so4]

Is this a listed company?

[SCOTTY]

Is this a listed company?

Hi there h2so4

EstarOnline Ltd is an unlisted public company . It holds the register of shareholders and there is also a list of buyers and sellers. Go to: www.estaronline.com - Contact - Investor Relations for the buy/sell quotes and info on how to trade.

In the Chairman's letter to shareholders dated 30th June 2010, he says that "In the first week of July we will have 5 staff attending the Online Retailer conference in Sydney Australia. We believe this conference is the second largest of its nature in the world. EstarOnline presented at this conference last year, and we expect a very high level of customer interest and inquiry to follow".

I suggest that you contact the company to arrange a meeting with their staff in Sydney. As a shareholder, I have found them easy and friendly to contact.

Cheers

[h2so4]

Hi there h2so4

EstarOnline Ltd is an unlisted public company . It holds the register of shareholders and there is also a list of buyers and sellers. Go to: www.estaronline.com - Contact - Investor Relations for the buy/sell quotes and info on how to trade.

In the Chairman's letter to shareholders dated 30th June 2010, he says that "In the first week of July we will have 5 staff attending the Online Retailer conference in Sydney Australia. We believe this conference is the second largest of its nature in the world. EstarOnline presented at this conference last year, and we expect a very high level of customer interest and inquiry to follow".

I suggest that you contact the company to arrange a meeting with their staff in Sydney. As a shareholder, I have found them easy and friendly to contact.

Cheers
Good idea, thank you Scotty.

[Kryptor]

Don't touch with a barpole, there are a lot of innovations that are going on in this sector.

Here today, gone tomorrow.

[percy]

Don't touch with a barpole, there are a lot of innovations that are going on in this sector.

Here today, gone tomorrow.

Appreciate your probing analysis.After reasearching this company,looking at finnancials,cash position,customer list,I brought shares . I back my own judgement.Reading the annual report I have found it was a very wise decision.

[SCOTTY]

Don't touch with a barpole, there are a lot of innovations that are going on in this sector.

Here today, gone tomorrow.

What is your basis for this glib statement? Do you know what EstarOnline actually does for a business?

Incidently, what exactly is a "barpole". Are you some sort of pole dancer?

[SCOTTY]

EstarOnline has reported that their staff are all safe and that they have moved from their Christchurch Central City site which suffered significant damage during the Feb. 22nd earthquake. They have moved to new premises at the Riccarton Golf Park complex and it is business as usual. Apparently their servers and network performed "much to plan" and remained operational during the catastrophe. This is great news in these very difficult times down here in Christchurch.

[percy]

EstarOnline has reported that their staff are all safe and that they have moved from their Christchurch Central City site which suffered significant damage during the Feb. 22nd earthquake. They have moved to new premises at the Riccarton Golf Park complex and it is business as usual. Apparently their servers and network performed "much to plan" and remained operational during the catastrophe. This is great news in these very difficult times down here in Christchurch.

I expect some estar's customers are very pleased to have their web business in tact.Be a god send for Ballantynes,whose Christchurch store is in the cordoned off area.

[h2so4]

I expect some estar's customers are very pleased to have their web business in tact.Be a god send for Ballantynes,whose Christchurch store is in the cordoned off area.

How do I order my coffee and cake?:)

[percy]

How do I order my coffee and cake?:)

Was that with large cake madam?

[SCOTTY]

I expect some estar's customers are very pleased to have their web business in tact.Be a god send for Ballantynes,whose Christchurch store is in the cordoned off area.

Hi there Percy.

Interesting that you should mention Ballantynes as it is a EstarOnline client. Interestingly, the new MD at Ballantynes was the former CEO of another successful EstarOnline client - EziBuy, probably the most successful online retailer in Australasia.

It will be interesting to see how she developes the online business.

We live in interesting times!

Cheers

[SCOTTY]

I have received the full year result to 31st March 2011. Even though they have had to abandon their Christchurch CBD premises due to earthquake damage, they have still managed to grow the business and remain profitable. Under the circumstances - an excellent result. To quote from the Chairman's letter:

"The underlying performance of the business continues to improve. Our customer base continues to grow, and their individual investment and spend in this area continues to grow. Revenues improved $535,063 from the previous year with cost of sales up by only $295,419. Gross profit at $910,423, ($670,779 for the previous year), is the best indicator of the underlying financial improvement occurring in the business.

Final reported post tax profit of $245,860 is $105,308 less than previous year. So, despite the top line improvement our bottom line result is less. All this slippage can be explained by responses that the company has had to make in order to remain a going concern. Also, under accounting rules we have had to reflect that our office fit out at Hereford Street has been written down. The fact is that whilst we believe all of this is recoverable in addition some of the other monies spent will also be recoverable under insurance cannot be reflected in this period of reported result.

The most direct impact that this had on shareholders, is that unfortunately we are not able to announce and pay a dividend with this year's result. Whilst the underlying performance would support a dividend, the cash out lay to manage the earthquake events has meant it would be imprudent to pay a dividend.

Australia continues to be our market of focus. The success of clients like Country Road and JB HiFi, (to name two), and our role in their success is something that we can build on. We have recently made a senior appointment to head up our office, based in Melbourne. In addition we are investigating with a number of counterparts the possibility of partnerships in Australia that will give us distribution capability. We of course will keep you updated on any material outcomes that may arise from these discussions."

[percy]

Yes,I agree with you SCOTTY,a very pleasing result.Pleased they had good retained earnings to tide them over.I see the balance sheet, and cash position are in very good shape.

[SCOTTY]

Yes,I agree with you SCOTTY,a very pleasing result.Pleased they had good retained earnings to tide them over.I see the balance sheet, and cash position are in very good shape.

Yes. $515,586 on interest bearing deposit with BNZ plus substancial insurance money still to come.

They are also looking for staff:

- Software Developers X 2
- Business Services - Customer Support
- Technical Support Specialists
- Web Designer
- Business Analyst
- Executive Assistant

All these jobs are advertised on their site; www.estaronline.com