Certainly no argument with his cat attitude, but everything else he's come out with would be impossible to sell to the masses.
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I rather think that it depends what your "masses" might be persuaded to think he might be selling.
And I'm inclined to think that evidence-based policy focused toward socially desireable and culturally accepted outcomes would go down very well indeed. Across virtually the entire political spectrum.
Especially if presented as apolitical politics.
But the masses are very happy with the current state of affairs - except the left, of course. So the result will be a split in the left vote a and a passage to oblivion for the present Labour?