PEquity had a fundamental flaw in their proforma numbers, they needed to increase volume in order to meet proforma revenue, you can't just increase the supply of a "commodity" product and get the same price also how do you think Ingham would respond to all of these projections! This mixed with a lower-than-usual cost in producing their "commodity" products encourages more volume.
Did PEquity purposefully draw attention away from this in their forecasts? Idk
Interesting to see the CEO increasing their stake/holding up the share price