PEB - Pacific Edge Ltd

[cammo]

Now is that guy is going to specify cxbladder for the next haematuria customer that walks into his practice? I'm thinking I'll be topping up now after sitting quietly for past 4 years ...this is more valuable than the amost 1000 pages of drivel I have read. Unless anybody can connect him to peb's payroll or kickback register ?

[Bing]

My impression is that momentum is starting to build for cxBladder. I find it telling that the trial for cxMonitor was done in the Sates and not by the usual crowd in NZ.

[OldGuy]

You know things are critical when you value one tweet so highly. I mean, really?

[When the bass drops]

You know things are critical when you value one tweet so highly. I mean, really?

That's not the way I see it. Medical professional awareness of cxbladder was always going to be a drip feed initially. Nothing wrong with merely pointing out these things.

[Lewylewylewy]

I never understand people lambasting other comments on this site. If someone shares something it's either out of the good of their heart or some misguided idea that they can somehow ramp the SP.

Ignore the ramping, shoot the breeze, research anything that you find interesting and be happy. If you think something's irrelevant, and you're smart, sit back and take it as an opportunity to see what other people are thinking and see if it affects your opinion of the general sentiment.

Personally, to think it's worthwhile hearing what the odd medical professional thinks... Contributes towards my perception of customer sentiment, which is important for me.

[cammo]

To do these things requires a paradigm change. You are essentially trying to tell someone that a test on their pee is going to tell them more than taking a sample internally. Doctors are essentially human scientists and you are trying to retrain a generation of them that have been told since day dot that getting a sample out tells you everything. Now we're telling them that that is not the case. It's hard to change the game but when it changes.....so seeing a US doctor who tweets about it ...that's grass roots rugby change happenin......

[Minerbarejet]

Not quite Cammo.
Think Dr Woo might be in Australia and is into the prostate side of things.
Seems suitably impressed though and will spin the good word to his colleagues no doubt.
You are right about a paradigm change but the whole concept of Cxbladder Monitor is about attending to all those that have been diagnosed and had surgery already.
This includes all those still surviving from the last few years of endless cystoscopies which is the current method of treatment.
So its not about finding new patients with Detect, there are a whole lot of currently existing bladder cancer patients worldwide who require ongoing monitoring until either cleared completely or they depart the planet.
The other additional factor is that any patient discovered to have bladder cancer with the help of cxbladder detect, is operated on and survives the operation is most likely to be monitored by cxbladder as well.

[cammo]

True mbj. He was looking at detect etc, but regardless; "specifying specialists" are being exposed to the product range and by being told "it's the platinum standard, not gold", hopefully encouraged to supply it to their patients pre and post surgery. Indeed, once "fixed", continual sales of monitor etc will free said urogenital surgeon up for more surgeries, by enabling him to sell pee sticks to his recent patients rather than having to taje regular biopsies. He might be " specialising" in prostates, but he has started as a urogenital surgeon first doesn't he? Post of a customer having received the marketing shows that PEB are getting their message out to where it needs to go.
Hopefully the cdhb testing results are positive, then it spreads to other hospitals. Considering its doctors pretty much span the Commonwealth in there, news should spread fast if they go ahead with cx in there.

[Minerbarejet]

Another aspect that you have brought up, Cammo, is the freeing up of surgeons.
I think Monitor will have a considerable effect on waiting times for those actually needing surgery.
With reduced waiting times more patients will survive longer as one of the keys to all this is early intervention. More patients surviving will require more and more monitoring.
On top of all that if the waiting list for BC operations became non existent this would free up surgeons for other areas that may have waiting lists. This would go a long way towards improving the current situation. It will also free up funding for other unrelated healthcare problems by reducing the number of unnecessary cystoscopies.

[Grunter]

To do these things requires a paradigm change. You are essentially trying to tell someone that a test on their pee is going to tell them more than taking a sample internally. Doctors are essentially human scientists and you are trying to retrain a generation of them that have been told since day dot that getting a sample out tells you everything. Now we're telling them that that is not the case. It's hard to change the game but when it changes.....so seeing a US doctor who tweets about it ...that's grass roots rugby change happenin......

The whole medical profession is moving from invasive to non-invasive techniques wherever possible. I don't think the shift is at all hard. You look at the use of MRI or CT instead of exploratory surgery and see that medicine actually welcomes any opportunity to move to a non-invasive way of diagnosing conditions. Invasive techniques are seen more and more as a last resort, which is why is strongly believe that PEB has the potential to become something quite extraordinary.