"I believe sustained market success begins, not with buying or selling stocks based on rumours, hunches or macroeconomic headlines, but with thinking like an owner of a business."
https://www.livewiremarkets.com/wire...term-investing
"Market noise amplifies those two great investing emotions: greed and fear. We punt on low-quality companies hoping to make a quick buck and sell high-quality companies because we did not realise the rising share price was following the company’s rising intrinsic value. "