Like every rule we know there is an exception.!
Lovisa is the one in retail.
Their products are cheap,their stores are in very high foot traffic Malls,and youngsters, up to the age of 75, still like to look at the latest fashion bling, and have something to show for their trip to the Mall.
And the share price does seem to stagnate or drift sideways at times, before returning to its upward trajectory.
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