If (really) nobody buys than the market stays. SP can only drop if there are buyers on the way down.
It is bascially a game of chicken. Who chickens out (buys) early gets burned. Who chickens out (buys) late makes only a small gain. Only the ones who buy at the bottom make the mega bugs.
Trick is to recognise the bottom before everybody else does.
Would be interesting to simulate this using game theory.
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