You experts out there - whatever came of the discussion you had on the news of apple disabling companies from tracking phone users
Is there more to it than meets the eyes and this could be one of the reasons for the steady decline - whcih started about that time
This from Plexure on 18 December 2020 ... "We don’t use IDFA to track customers so the change will have no impact for us. Infact it may actually be beneficial as some competitors may use IDFA."
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