Question about Fundamental Analysis
I have read through various articles and threads and have a quick of question re FA.( I realise there may be no definitive answer but am interested in peoples opinions)
If one was to base their FA on a certain number of criteria do you find some criteria hold more weight than others?
For the sake of an example lets say I am comparing 2 companies and basing my FA on 6 different criteria.
Company 1 shows better results in 3 categories and company 2 had better results in the other 3 categories. In a case like this what would people look to do in terms of being a deciding factor?
Sorry I know, a noob question and people are probably cringing as they read this, but I figure better to ask and look stupid than be stupid and just not know