Originally Posted by
CJ
Looking at the prices, a very limited target market in NZ - those rich enough to afford but not time sensitive enough that they have time to cook 5 nights a week. If it was the US, it would be a flyer (not big enough for IPO though), but in NZ, i'm not sure. If they did prepacked gourment heat and eat that actually looked and tasted gourmet, then it would have a bigger market in NZ (though again, not big enough for IPO). It could be a nice little niche business but dont expect it to get big.