Originally Posted by
simla
Well, big numbers are certainly possible. Bioguard sells for US$18.69. What if BLT got $5 of that on the grounds that the product revolves entirely around K12. And if it sells into all of the US, or $300m people, what if it sold 3 million bottles over winter, or one bottle per 100 people? (Or one household in 600 buying two bottles, which would be like 40,000 bottles into NZ.) After all, if Costco have turnover of $71b, that's $236 per person in the US by my maths (which is pretty incredible to me), so they know how to sell things. And they seem to be pushing Bioguard in their emails, so perhaps in-store too. And if not this winter, then next?
That would be big numbers for sure, certainly somewhat more than 50% sales growth. But unfortunately we have absolutely no way whatsoever of judging appropriate scale at all, so we'll just have to wait. Always fun to imagine big numbers though, isn't it!