I have been looking at the numbers for VMob. I know the cash burn rate is high, and understand the rationale for the high burn rate. I guess the ACMR of $4.5m might take a while to build up - but build up it will. Id love to see the ACMR continue to grow and maybe reach $8-9m by the end of the year. But is this possible?
I suspect it is off the back of the McDonalds Global and in particular the USA launch we have seen exponential growth from a very low base. So Vmob are going to need to secure some very large clients to continue this growth. I was hoping some months back that there might have been further announcements. Ikea while good is not enough. But then procurement processes in massive organisations is a difficult and time consuming exercise.
but I wanted to look at some of the numbers again. in earlier posts I have done some back of envelope calculations.
They say that VMob has 20m people using their Apps
there are 17300 mcdonalds stores (and 20,000 places in total - pg 32 of presentation)
We know clients include Esso (Mobil) Ikea and 7-eleven. (they really need a few more I think)
but on page 29 they outline the pricing solution
I have run the numbers based on low end estimates but using their own numbers (and there may be an upside to these numbers.
price solution |
low end |
|
|
|
description |
income |
units |
revenue month |
Revenue annual |
customers |
$4,000 |
20m |
$80,000 |
$960,000 |
core service |
$18 |
20,000 |
$360,000 |
$4,320,000 |
Internet of things |
$5 |
20,000 |
$100,000 |
$1,200,000 |
Loyalty |
$5 |
20,000 |
$100,000 |
$1,200,000 |
BI + Analytics |
$5 |
20,000 |
$100,000 |
$1,200,000 |
|
|
|
|
|
|
|
|
|
$8,880,000 |
Am I missing anything here, or is VMob on the cusp (using their own information) of breaking even?