Could be a decent play for Spark giving their lightbox platform to get the limelight and the hope that a few people would stay. I'd be interested to see how much the increase on the rights is vs the last RWC.
Often the Sky argument that it will stick around is that they've got the sports that are near and dear to kiwi's hearts hence they won't go away. This would shake that to the core, as the RWC is the biggest ticket in the sport category for them by far.
Disruption by... disruption. I wonder if Fellet still thinks piracy is the biggest threat to their business or could it be.. competition. Who would have thought it.
Disc: Not a holder just a disgruntled Sky sport subscriber