I've just started seeing A2 Milk ads on the television in NZ. I just wonder if they are going about it all wrong. It feels like they are advertising it like Coke: a lifestyle, and an emotion. However I feel like they need to be running educational ads rather than brand ads.
I'm probably not their target market, but I feel like most uneducated consumers wouldn't be any wiser about what A2 milk is after seeing the ad.
Makes me wonder if they have any idea what they are doing or if I'm the one out of touch. They have been growing sales well so evidence suggests they know what they are doing.
I think this is the ad here:
https://player.vimeo.com/video/292239215