The Brand Manager and maybe the Marketing Manager will be wetting themselves after getting this warm fuzzy ad off the ground ....the best ad the world’s ever seen in their eyes. Give marketing too much money and this is what you get and a poor return on investment (except the agency (Colenso BBDO?) does more than OK from it). If they are lucky they might even mentioned in some ad magazines or win an award to give them even more warm fuzzies.
The campaign Anchor did last year to target teenagers and why milk was good for you was pretty cool. Have you seen these? They probably interested the targeted market and sold milk.
https://m.youtube.com/watch?v=WJfNqGkqrZs
https://vimeo.com/211257133
https://vimeo.com/211256359