It may not matter if PEB have negotiated a fair and competitive price--If it is not competitive enough or if some of the players on the short list have other things to offer in the ''package deal'' then it may be better and cheaper for the NPNs to run with another player when all is added up--there are other options ,other than Cytology that would also be a fraction of the work up costs--It doesnt mean it will be fair.
its the kind of thing that if you saw it on 60minutes you would be rather frustrated. But if you have hard earned dosh invested I guess you want to look at all angles.
from an article about Abotts new marketing push
Abbott established a global marketing organization and created the role of chief marketing officer in 2012 in part to recognize the growing importance its corporate identity would play, Mr. Magill said. He said the company plans to spend “tens of millions of dollars” each year on the efforts.
Of course we will know which school of thought is closest to the mark in time--if nothing else -it is an exercise in research
For those who have not given the world of marketing much thought
http://www.practicebuilders.com/blog...ng-healthcare/