Having come back from $14.62 to the current price there is no way the Shorters can be correct, not all Shorters are savvy.Lol
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Just went to Takanini, Auckland New World.
Two new A2 fresh milk products available:
Aunt Jean in a 1 Litre glass bottle for $5.
Lewis Road 750ml bottle for $4.49 ($5.99/Litre)
ATM A2 milk still $3.99 for 1 litre
Fresha Valley Still $4.90 for $2 Litre
The market is looking competitive.
From what I can see SML is pumping out as much IF as it can. Fonterra isn't much help as they seem to be using scares supply on liquid milk.
Is not only demand for A2M - though their stocks seem to be running out faster than others. It appears to be an insatiable demand from Asia which is being supplied from any and every source possible. Which includes "shoppers" racing in to a supermarket, grabbing ehri limit, heading to the car and racing back in again. Some of this may be driven by 11:11 day - but I think more for a general overall demand.
Perhaps this is tied to concern from consumers within China that once the Certification requirements come in supply will be severely constrained. Which means those suppliers who do meet requirements (eg SML english label) will be in a very strong position
I am expecting margin growth from SML and ATM to reflect this massive demand
Supply is one thing they don't really talk about - only around 'enhanced strategic relationships' with Synlait, and also now Fonterra. They don't say that they are constrained, number of farmers etc.
Presume supply is primarily more Synlait's gig, they manage the relationship with the farmer, pay the farmer, pay the premium, pick-up the milk etc.
Maybe a few good questions for the AGM.
A2's fresh milk business in NZ is a drop in the bucket compared to overseas - haven't really paid any attention and was licensed to Fresha, which seemed to be on a relatively low level. The real money comes from elsewhere.
Whether it is a PR exercise, trying to encourage trial, create awareness, provide feelgood for farmers or something else, I don't know. But they have a more sustainable advantage/point of difference to someone putting the same stuff in a flash bottle, with a flash label.....
ZZZZZZZZZZZZZZZZZ Wake me up when the action starts......Prob. next week.
Whatever is said/indicated at agm it will be seen as good news or stunning news (no inbetween stuff)