VMob's Personalized Mobile Marketing Analytics Now Available on Microsoft Power BI
Good article here just posted via VMob's twitter account, the integration of the VMob platform with MS Power BI is announced: http://www.marketwired.com/press-rel...bi-2078969.htm
"One of our pioneering partners in the practical application of marketing insights and analytics, VMob demonstrated McDonald's success with Power BI at our annual Worldwide Partner Conference this year." He continued, "Having proven its ability to deliver value to its customers through big data analytics, this value is now being opened up to the market through VMob's Power BI content pack. It's a positive step forward, and as a result we expect to see more brands utilize Power BI for their business insights."
"Given the growing number of channels competing for consumers' attention, understanding the methods most effective in driving in-store purchases can have a definite impact on a business' success," said Bradley. "Our integration with Microsoft Power BI makes it easy for retailers to visualize and understand vast stores of customer data and take the actions that lead to increased loyalty, higher conversion rates and additional revenue streams."