Not sure how relevant the last 15 years numbers are. In the last couple of years 3 of the major competitors in Aussie have withdrawn from the REL business leaving Heartland as a major player. They have been growing this business in Australia by over 20% p.a. recently and are now starting a big advertising campaign to increase awareness even further and are well funded to to write more mortgages. Additionally, the Australian Government has made clear they see reverse mortgages as part of the future to deal with large numbers of people in retirement.
We are well positioned :-)