Topshop in Australia in administration - http://www.nzherald.co.nz/business/n...ectid=11862949
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Topshop in Australia in administration - http://www.nzherald.co.nz/business/n...ectid=11862949
Maybe I am old fashioned but I still believe that by and large people want to try clothes on for fit, feel, look and fabric before they buy them which gives a middle of the market operator like HLG with a widespread retail footprint across N.Z. and in Australia an enduring business model. Sure overseas chains might try and cherry pick the main centers but they're never going to go into provincial N.Z. like HLG do as there are so many other countries / cities to cherry pick. At the right price I am a buyer of HLG again, (presently don't hold any).
It's my experience that online clothes buying mainly happens when its either cheap (vastly discounted) or not available locally. The issue is a lot money is wasted buying clothes that are not quite right. If they dont get returned they just become closet fillers. People eventually go off the idea and revert to buying off the rack at full price. Internet sales will no doubt grow but a good bricks and morter clothes store will allways be worth while...
I think it's a generational thing, Roger. I certainly need to try on clothes for my "changeable" size/shape but a certain 21 year old relative of mine buys a lot of his gear, including jeans and other casual pants, shirts, knitwear etc, on-line from various Chinese suppliers. Never seems to have any problems and although the quality, feel and fabric wouldn't always suit me the prices are very attractive. I doubt that HLG's strong presence in provincial NZ will provide a moat to that type of competition.
Not so.
Go to www.estaronline.com and read up about on line sales and note who their customers are.
Then read case histories.
Then google empty malls .
I think there is a difference between buying clothes online (something you are familiar with and know it is going to fit you, look good and feel good) and buying clothes online (something you know nothing about until it arrives on your doorstep). The latter is a fad that even young people will tire of
Definite difference between clothes and other products. I'm a heavy online purchaser. Buying clothes online is now next to never. Burnt too many times. I'd rather pay full price for one good thing than half price for 2 bad things. It's the sentiment of many of my peers...
The revenue figures would be more on point than the growth figures when assessing the future of a physical store. Online sales will indeed be where the growth is. That's far from an issue...
Perhaps in years to come the form of the physical store will need to change but I'll say it again, a good bricks and morter clothes store will always be worth while.