Call me a philistine if you like, but I'll stick to Heineken or Stella - and the odd Guinness
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Call me a philistine if you like, but I'll stick to Heineken or Stella - and the odd Guinness
For some unexplained reason, I happen to really enjoy TUI. Maybe the marketing has worked its magic on me at some subtle unconscious level. But I would rather drink a Tui than any one of these "craft" beers. A Heineken or a Grolsh goes down well too.
I wonder how much of it they try to put through the Koru clubs and places like that. Funny thing is I've never seen anyone in the Koru club touch one, and yet they are the target audience that can afford to pay for it..
www.stuff.co.nz/life-style/food-wine/.../Is-Moa-heading-for-extinction
How much do they charge for this stuff?
When did Milford get in? Interesting. What do they know that we don't?
and the guy who wrote that won an award for being the best beer commentator .... so probably reasonable influential
Maybe Mr Ross didn't give him any free samples and invite him to his launches and he getting his own back.
Whatever this is a pretty powerful message to Ross Moa put itself above the rest. It behaved like a 1980s-style corporate full of brand puffery and put out marketing that was flippant, sexist and arrogant. Then it did silly things like appointing itself some kind of arbiter for what defined craft beer.
Investors don't fret - Ian Botham will save the day. Wonder what his deal was - a dollar amount converted to shares (he get more now) or just a set %age of the company