Originally Posted by
turmeric
Sorry mate, hope that didnt sound patronising. I should explain my self more. I am 33 years old, when I'm at work, working alongside people aged around 25, I consider my self ancient when it comes to tech. These younger folk, only 8 or so years younger than me have grown up on computers, the internet, and everything else that comes along with it (heck most 2 year olds, it seems, have spent more time on an ipdad than me!!). I think they look at the world quite differently in this respect and I believe many wouldnt think twice about getting sky, they would just sit down and watch it on their ipads. For them it's a piece of cake to trick the servers into thinking their IP is based in the US so they can view content which should be geographically restricted, block out all the adds, search and find all the best streams.... Me...8 years down the track, struggle to even talk about these concepts with any confidence on an internet forum ;).
Im sure there are many older folk (33+) who know exactly what they are doing, BUT this internet generation is a different breed IMHO and if Sky can't figure out how to capture their dollar Im not sure they are a great long term hold.
EDIT: By the way, good to see SKy has cleared things up by providing a bit of detail on the EPL issue for shareholders and customers alike:
Continuous Disclosure Announcement
For immediate release, 19 June 2013
SKY confirms it has not been successful in its bid for the EPL rights for the coming season.
end
Maybe they will enlighten us all a bit more later, who knows....