Originally Posted by
Blue Skies
Just purely from an investment point of view, my biggest worry about the future of A2 is does cows milk for human consumption have a big future ? The whole marketing concept is appealing to customers who perceive it is a less unhealthy option than regular milk, but it is still cows milk. Already plant based alternatives e.g. soy are being developed which are much healthier & far less damaging to the environment (e.g. takes 1000 L of water to produce 1 L of milk plus all the nitrogen run off etc). No other species drinks another species milk past weaning & cows milk has been associated with numerous chronic diseases in humans. Things are changing rapidly & I wonder in several years time if the market for A2 will have been replaced by an alternative & just seen as another overhyped miracle health product. Things that go up quickly have a tendency to fall just as fast, e.g. Comvita, Trilogy (rosehip oil ).