Originally Posted by
xafalcon
Interesting comments from NZ Cricket.
- viewership has increased on FTA
- attendance at games has increased
- NZC would not be averse to accepting a lower broadcast fee if cricket remained on FTA
I assume this means that NZC is getting significantly greater returns from sponsorship and game attendance when on FTA compared to broadcast on sky tv
I have made this linkage between FTA, game popularity (viewship, game attendance, public engagement) and total revenue back to the game several times, but in regards to the falling revenues that NZ rugby has been experiencing
Sky TV might not get NZC business back at the bargain basement price they were expecting, and might not get it back at all