A figure of 193000 is mentioned with the 102% etc and that was a little while ago.So 200.000 would be where it is now I would think at the rate they are going.
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Yeah, even the number 200,000+ is not enough to impress the US folks. US market is so hard to conquer. It just makes me think about another company Pacific Edge. It is just impossible for both CEO of the two companies to give us any indication of the customer numbers at this stage. I can imagine how hard they have been working on this.
By saying this, I start to think if the US market is really the only key to the big success. The current situation gives me a feeling that the US market is the only way to succeed or die (Am I just too nervous?). While it is tackling hard on the US market as its first priority, I would like to imagine Xero could start to think about its plan to position itself and grow in the rest of the world.
You may be and understandably nervous.I read a bit today in I think the NBR where a comment was made by Intuit boss who admitted that Xero has some great ideas and product which has influenced his company . Xero may be small but history has many instances where a small guy is gobbled up by a big guy just to get him out of the way.If Xero was gobbled up we may see 50% or doubling of this share price.That US Xerocon at the Americas Cup on the same day as Intuit ,who has had to put on an alternative competing conference may be a defining time.Punters in ,doubters sell up now and go away....
https://www.nzx.com/companies/XRO/announcements/240446
200k + customers up. Australia looks good. No separate number for US.
Its also interesting to note that they are only just embarking on their first advertising campaign in Australia. So effectively the whole current customer base has been built on Accountants and word of mouth referrals so far. That has got to be an endorsement of that channel strategy.
I think that channel strategy was already proven a long time ago. Their accountants are a walking, talking army of Xero fanatics that can't get enough of it. They're like a cult. Look at xerocon, look at the tweets coming out of there - I mean this is an 'accountant conference', but it's more akin to a revolution. All Xero need to do in the USA is breed that same sort of love amongst the accounting profession over there - then Intuit will have a bit of a mountain to climb. I mean MYOB and Reckon must look at what's going on at Xerocon and wonder how on earth their brand & products could garner that level of passion and excitement - it must seem like an uphill battle.
$16.50. I guess the market really likes the 200k customer number.