Originally Posted by
brucea
Although it was a mere six seconds, there was a good close up zoom on the Throatguard bottle, so this was at least something I guess. Pity the M18 developments were not able to be raised. I may have mentioned this before that a friend of mine is a hospital pharmacist and knew nothing about Blis K12, so I had to recently educate him about the product. I suspect public awareness of K12 is quite low, although a few associate it as a treatment for bad breath (we know it is much more than that!) -however word of mouth advertising is unlikely to be that successful as few people would admit to having a problem with bad breath or even suggest (I know I cant!) to a friend who has it that they try it, due to the sensitivity of this topic. Hence the need for advertising to gain significant sales; let's hope Frutarom and their agents have the financial resources to promote this great product. The M18 probiotic stands a good chance for "word of mouth" advertising as everybody would feel comfortable discussing the prevention of tooth caries. Piggy-backing as an additive on the back of an established product (toothpaste, yoghurt etc) would be the dream way to establish brand recognition of K12 and M18. Forgive me if I have rambled!