Article certainly supports Jayne's strategy of spending up NOW while ATM has the market positioning to entrench itself as THE A2 MILK company.
Just as Coca Cola is in the soft drinks market.
Let's see what Geoff (and/or new CEO) say.
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Meanwhile, shorters have bought back 15m shares since a month ago - providing price support.
The NZ Herald paywall article from a couple of days ago, detailed headwinds for A2 is in todays ODT.
Unfortunately they don't put any such articles on the ODT website.....
Inching close to AU $15 mark as shorts seem to be covering in time for 1H results and be ready for fresh attack from high price point later on.
Did someone say something about margin pressure? What an embarrassment for Sam Teeger.
"The stock was upgraded by Citi after analysis of distribution channels, with Australian retail stores and daigou channels showing many of its products were out of stock.
Analyst Sam Teeger notes that daigou feedback indicates that a2 rmains the most popular brand even after recent price increases.
The broker lifted its price target to $14.85 from $12.30, and the stock last traded up 1.3 per cent to $14.85."
Wonder if SML will go up on the positive news from ATM on its next report. These two used to follow each other so closely and are completely disconnected now..