Yes. Very interesting observation.
Looks like the company lost its way in the 2nd and 3rd quarter in terms of sales. But surely the K9 product and the launch into Australia should pick up the slack.
Plus they have a new CEO with a couple degrees.
What is the URL of the Australian site. I remember them saying that they had to be careful what they said in NZ, and I'm guessing this will apply in Australia as well, even as a 2nd tier natural medicine.