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Hey, and here's a photo of the Bioguard display in a Costco store, from the Blis facebook page (thanks Blis.) http://www.facebook.com/photo.php?fb...06885549355004
The photo looks better if you have the tools to rotate it, and then reset the image size back to the dimensions before you rotate it, like so (you have to be logged in to see this version as an attachment): Attachment 2984
It certainly has a physical presence. That must be worth some sales.
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Just imagine how much work has been done over the years to make that photo possible! What a fantastic endorsement of what a great staff we have at BLT, and now at it's various partners too.
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A pallet sized display is better than I expected :-)
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I think that photo is a huge piece of news, Emearg. In that one photo is a ton of detail that adds up to "these guys mean business." Imagenetix sure have a lot of get up and go. That photo tells me they intend to succeed. The placement. The negotiations it must have taken. The colours. The packaging. The design. The campaign. The display size. Etc.
I don't know how much of that is Imagenetix, and how much is the Blis/Frutarom team, but Imagenetix obviously know what they're doing anyway. You can see it in their Celadrin work. Just look at this page of distributors of Celadrin, who you've got to think Imagenetix will mean to get on board with Bioguard too. http://www.celadrin.com/pages/us_ret.php
I'm hugely encouraged by that one photograph. Grand plans mean nothing if they are ruined by poor execution on the day. But there's sure nothing wrong with that execution. It's as good as we might hope for surely.
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I commented a few months back how widely Celadrin is distributed in the States and how I felt it makes sense Imagenetix would be able to take advantage of their distribution network with BioGuard.
Imagenetix have mass distribution rights for a K12 product in the US.
Frutatrom wouldn't have selected them unless they thought they were suitable.
Or at least that is what I thought then.
I still think that.
So far so good.
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Oct 14 2010 --- Frutarom, USA has launched BLIS M18, a patented oral cavity probiotic for complete oral protection. BLIS 18 provides advanced protection for the mouth and teeth. Developed from a specific strain of S. salivarius common and beneficial oral bacteria BLIS M18 has been clinically proven to promote the health of the mouth and oral cavity by continuously supporting and increasing the underlying health of the teeth and gums.
BLIS M18 is a new generation of advanced probiotic, friendly bacteria that, used in conjunction with regular oral hygiene practices, can establish a healthy balance of bacteria in the mouth and naturally protect the teeth and gums from oral and dental pathogens. A daily intake of BLIS M18 can aid in protecting teeth from bacteria known to cause tooth decay, while protecting teeth from erosion caused by high-acid foods and helping break up dental plaque.
http://www.nutritionhorizon.com/news...Probiotic.html
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Blis must be very busy indeed just now. They are: supplying thousands of stores across the US; taking M18 out to the market; appearing at trade shows; organising and running a human safety trial for the GRAS; presumably dealing with Nestle over their plans; dealing with other companies no doubt; running a publicity campaign for K12 in the US; no doubt pressing on in Asia; and Europe ... and with a large financial report to deliver shortly too. I'm certainly grateful.
Meanwhile, volume over the last 2 months appears to be maybe 25,000 BLTPA and a million BLT. Say 1.6m share equivalent. It's not even particularly low volumes, but the market comes across as quiet, and someone has been picking up some good buys at some good prices (in my opinion, anyway.)
That resized photo I posted reports having had 10 views now. Who knew we had so many followers! The masses who complain that NZ is not worth investing in should perhaps at least bother to check whether that's true first! The longer I follow this Blis story, the more I conclude that most NZ investors have no curiosity for knowledge whatsoever. Presumably they are content to follow the crowd. But, if following the crowd is such a great strategy, why aren't most NZers rich? I don't think there can be too many value investors in this country.
Also meanwhile: behind the big moves, there is also a steady growth in web sites selling Blis-related products. Momentum quietly grows on the wider front.
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Well, in light of that link, Emearg, here's an interesting question: Are we waiting for news that has already arrived?
NZ revenues aren't necessarily huge, but nevertheless the company would be in a pretty comfortable spot if those revenues were scaled up to the US market, no? Yet with Costco and Riteaid selling nationwide, combined with a fairly active looking marketing approach now, plus all the other manufacturers and their outlets, perhaps something like that level of market penetration is already there, or will be there if the company just goes on another year or so while market acceptance grows. And, of course, the company has Asian revenues as well, which are likely to keep growing too.
The company has some pretty big schemes in progress for the future. But I wonder if we shareholders have got so used to always waiting over the years that we've overlooked that those extra plans do not need to come to pass for the company to be doing all right. Yes, the expansion expenses may hide a trend for a bit yet. But what I'm starting to wonder is whether we haven't already got to where we have wanted to get to for all those years? The rest will obviously be very welcome, but actually exceeds what people have been waiting for all this time maybe?
So, comments anyone? Are we waiting for news that has already arrived? And if not, then exactly what news are we waiting for? Just a thought.
As a little footnote, one of the things we are naturally all aware of is the huge financial storm battering the world as Blis launches. Well, Kit Kat was launched in 1935, in the midst of The Depression, although the actual name Kit Kat wasn't adopted until 1937, just before World War II. I've heard it did all right!
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""And if not, then exactly what news are we waiting for""
the board is pleased to anounce a maiden dividend of 3cents per share,..............