I think that the net technology is fast overtaking their business model. Take a look at the TVNZ Americas Cup coverage on line. Its great, no breaks for advertising at critical points. Their content will be steadily eroded over the next decade or so. We are all going to have to be much more nimble at finding what we want on the net. Not really sure how long Igloo will last. Can't see it getting great penetration.
Cheers, RTM.