NZ milk & derivative products to be marketed as 'white gold"
https://www.nzherald.co.nz/business...ckling-taste-buds/5ZHBYKR3WKC3YCOFCTJ3MTS4YE/
Fonterra makes a fresh start in China, tapping health and wellness appetite, tickling taste buds
excerpts:
"As part of the strategic reset we are looking at how we can, what I call, valourise New Zealand milk," he said.
The pitch will be that its production is not increasing and that it's becoming "rare and more valuable" to business customers and consumers.
"A lot of what we do is making sure customers understand where it comes from - that it is grass-fed and pasture-raised.
"We have customers looking to use [this claim] to promote the distinctiveness of their product. It resonates with Chinese consumers. For example, one of our paediatrics customers across their infant formula, which we produce out of Canpac (in New Zealand), is now marketing it as grass-fed.
"Not everyone is familiar with the concept of grass-fed so they had to do a lot of research and papers to explain to their customers."