Balance "Guess it shows that pertinent information relating to how a company is actually & really doing can be gleaned from simple everyday things!"
When ones mind is busy following world events simple check on inventory slip ones mind.
Bike shop supplies from china still OUT of STOCK.
Not so A2 Milk. Prehaps there have been problem shipping? and it has lead to a supply build up combined with slower sales via third party. But surely in this day and age the inventory shipping levels on databases are easy to look up every day, every hour and see where your product is in the supply chain.
Obviously management does not have access to a live Dashboard of product stock shipments.
Production run lag times lead to a lumpy supply chains.
Therefore sales forecasts by management may also be LUMPY.
Opening up other markets may be a new goal. Arab market? European Market? Japan?