I've nerver seen it sold outside of fundraising type outfits and only when nothing else is available. Given a choice, next to nobody would ever buy it.
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Came accross as very exciting on TV3 tonight. A real positive plug.
Yes, the ice cream. Written version here. http://m.3news.co.nz/3news-display.a...s-sore-throats Or full video http://www.3news.co.nz/3-News-Full-B...7/Default.aspx and move the slider to 20:07.
"But when it goes on sale in supermarkets later this year".
That coverage surely didn't happen by accident? Very good.
I take it you mean the "What's really in our food", that didn't think yoghurt bacteria was proven to achieve much.
That ice cream story was good for several reasons. 1. Ice cream for sale in supermarkets later this year. 2. Coverage on TV3 news. 3. Launch of a new product might be accompanied by a marketing campaign. 4. Publicity can't be bad for the share price, you'd think? 5. Does it indicate new activity to promote Blis in NZ generally maybe?
One of the great things about this company is it never loses the ability to surprise us with what it does next. That was a very professionally presented item that augurs well.
That ice cream story sure is ... food for thought. Launching ice cream into NZ is surely a long way down the road that we're hoping GRAS will achieve in the US. It's putting K12 into a food that people like, and the supermarket is the high foot-traffic environment that could make a big difference. The ice cream section of the supermarket is usually fairly big and visible, too.
And maybe it will be accompanied by a marketing campaign. And the new web site is coming on line. And that may have marketing to match too. It will produce bigger margins on sales on the web site anyway.
I shall certainly be watching this with much interest. What growth will it produce in the NZ market? And will that be of sufficient scale to noticeably affect total sales? Who knows, but most fascinating.
Try the ice-cream before you get too optimistic. I have, and if it sells well I'll eat my hat, which although it's a little old and grubby, will taste better than that damned ice-cream. (They once bought out a Speight's flavoured ice-cream, so at least they're prepared to test markets.)
Well, Gourmet Ice Cream's facebook page's latest post says "selling like hot cakes". Early days, of course. http://www.facebook.com/pages/The-Go...y/381244327149
Their website http://gic.co.nz/products.html says "several New Zealand ice cream gold and silver awards as well as being judged the best Vanilla Ice cream in New Zealand by Taste Magazine in November 2005 and also being the only ice cream company selected in Cuisine Magazine Top 100, April 2006."
Early days, but definitely a fascinating development to seemingly see the GRAS strategy rolling out in NZ already.