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A2 milk has been marketed in New Zealand since about March 2003 and is slowly becoming increasingly available. In Australia the uptake has been faster, largely due to considerable television exposure on current affairs programs on Channels 7 and 9 (the major commercial channels) and also the ABC (which ran a forty minute ‘Four Corners “
documentary in 2003). Currently, daily sales of A2 milk in Brisbane alone are believed to exceed total NZ weekly sales, despite the later start-up in Australia. The growth in the Australian market is currently constrained by the rate at which cows can be tested and theA2 herds set up.