Anyone see the interesting full page add in the morning paper. Can't remember the exact heading. Something like "DOES ANYONE KNOW WHO OWNS TUI?"
Printable View
Anyone see the interesting full page add in the morning paper. Can't remember the exact heading. Something like "DOES ANYONE KNOW WHO OWNS TUI?"
They have also posted it on their facebook page (hopefully its legible) http://www.facebook.com/MOABEER
Attachment 4792
The Frogs are just Kit Flying... Should the E/court agree with them, then:-
God Help The Future.... No hen farms in sheep country, No Deer farms in Cow Land.
Sheep must leave Southland, And worse still !!! Gone are the "Home Brewers" from Northland,
Coz thats "Happy Cabbage Land"
Geeeeez Wayne
BB
Medium-term lurker, first-time poster.
There's been a few comments on this thread about the quality/taste of Moa's beer. The issue, IMO, is that it is produced with a "craft-beer" type of flavour, which is much more intense than most beer drinkers are used to drinking. The IPA that Sparky tried is probably far more heavily hopped than he's used to. To my taste, Moa produces a far nicer beer than a generic NZ draught like Tui. Unfortunately for Moa, most NZ beer drinkers prefer a more easily gluggable brew.
The difficulties in making it work as a business are, as others have said:
1. Limited market of beer drinkers who both like craft-style beers and are prepared to pay a premium for them
2. This limited number of craft beer drinkers are pretty educated about what they drink. They like the notion of a genuinely small brewery producing a quality product. They're not going to be fooled that Moa is a micro-brewery run by 3 bearded beer nerds fooling around in a shed. It has less appeal as a concept. Craft beer enthusiasts are unlikely to jump on board the Moa train precisely because it is a bigger-scale, highly marketed business - witness the silliness when Lion bought the highly-regarded Emersons brewery.
So it's rather stuck with a flavour that doesn't appeal to the masses, and a brand that won't appeal to the beer geeks. Add to that the apparently poor execution of the basics like distribution and there are a few issues here.
Disc: Mild beer geek, not a holder. Learning a lot on this board - thanks.
Extremely well put.
I think Moa have conflated 'craft' with 'luxury'. Geoff Ross pulled it off with vodka (vodka being a marketers dream: a flavourless commodity), but beer drinkers have broad tastes and/or are too price sensitive. I don't go for the cheapest swill, but I do tend to go for whatever craft IPA is on special.
Luxury wines exist, but they all tend to have centuries of history going for them (and no one celebrates with a nice doz over a bottle of champagne).
Disc: Don't own, never been tempted to buy, the fundamentals have always looked so off.
Looks like the turd-polishers at Moa have agreed to donate a small part of their float gains to propping up the share price - Baker Ross and Styris all bought small parcels on September 5th.
Tell me that's a coincidence.
They obviously think their investors are pretty naive.
Maybe they're right.
The contrarian investor in me tells me that this stock is SO HATED that it is probably a screaming buy and I should double down from my purchase at 89c ...
Stock looks well supported with the sell-side looking a little thin up to 95c and little selling pressure recently.:cool: