Originally Posted by
Regi
I agree Roger. Speaking from a health standpoint, KFC and Carls Jr are up there as some of the worse food options.
I personally live a very healthy and active life style and I can count the amount of times I have had KFC and Carls on one hand. And 4 out of the 5 times is because I had no other option.
But you can't deny RBD has solid management because despite the global trend of healthy eating and years of media abuse towards these sorts of establishments... they have continued to grow. Although their 'innovations' don't stretch much further than including Rugby balls to promote their support of Rugby... it simply works. That latest sales promotion was a huge success and then there is their Zinger range, Double downs and 'special recipe chicken' etc, all things iconic - and popular - to the KFC brand.
You may (like me) not support, love, or eat it but the fact is a lot of people DO. I feel as though people are more educated about healthy eating these days but they continue to slip into the trap of fast food. Whether it is because we lead busy lives and want something cheap and quick or simply because it is satisfying, I don't know. But it is there... always. And it works.
I haven't discussed much about the fundamentals or numbers but I think the simple fact that it has continued to thrive in an industry constantly hit with abuse says something about RBD. I'm a happy holder but you would rarely find me in one of their stores. Goes against most of my personal rules when investing (e.g I fly AIR whenever possible, but I wouldn't eat KFC whenever possible lol!) so i'm conflicted but I've made an exception for RBD.