Personally, I wouldn't give my child milk that wasn't A2, given the strong epidemiological links between A1 milk consumption and diabetes, autism and other inflammatory disease.
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Has something changed recently with pricing to pique your interest? As far as I’m aware these prices have been the standard for quite some time, ie more than a year, and well before Covid came along. And A2 was still able to achieve significant growth. I’m not sure that the pricing story has changed significantly recently to suggest A2 can’t compete.
I look forward to more competition in the A2 space to further expand the overall A2 market.
Share price going OK today
See our Jayne got plenty of boos from rat bag Aussies at the tennis - seems to upset many wherever she goes. Good soul though
Its very known fact that ATM has chosen to keep its premium brand image intact at the cost of loosing volumes as they see diluting brand value is a higher cost to pay then loosing some short term volume .
Volume or revenue is easy to increase when market environment improves but you cant get your premium back if u start discounting prices to match others to keep your original volumes .
So IMHO in the long run it may work out better for SP as they giving more importance to right things ...good marketing strategy for the long term
Nope. Nicely collated by Keith Woodford in his book the devil in the milk. All welcome to draw your own conclusions from the evidence, but there is plenty there for me to take a precautionary principal, especially with children. The same links between disease and milk consumption do not exist in countries with historic A2 herds, so it does appear to be specific to A1 in particular rather than milk in general.
is Tip Top icecream OK for me