Well fares going up is really going to fix things .. take a leaf out of NZ Post's reactionary pricing manual ;)
Nothing like having a captive bunch of customers to line up as the Company's own ATM available at will to fix all ills in one or two swift swipes ;)
More competition from wide & afar might just be taking a second peak to see if they can eat AIR's lunch for them on the re-elevated fare pricing :)