Nice to see, marketing campaign sounds good and design looks great.
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Yes I think it's a very well thought out strategy, which is hard-driving yet avoids going head to head with DairyUK and the mainstream suppliers. Plus, the PR release itself gets the key messages across very clearly, and succinctly explains the essential science. Brilliant.
Incidentally, Dr Hilary Jones is a "he" and is a big name on both radio and telly (ITV’s Daybreak and Steve Wright’s Radio 2 programme). He's very committed to explaining to his audiences the differences between A1 and A2 and why those who have problems with standard milk should try switching to A2.
And wow, I also like the Sainsbury's price - equivalent to about NZ$2.80 a litre. Should be a few pence margin for ATM in there somewhere.
Thanks NT...... Finally someone has been listening! I have harked on about this in many posts, its such an obvious market to get some early runs on the board IMO. Maybe we should now start seeing a bit of boing MAC? Best news for a long time. Be interesting to get a bit more early traction signs at the AGM too MAC
There we go again...right on 5pm a lump of shares are purchased and sold. This seems to me that the buyer is quite happy to sit around picking ATM up at 59 and 60c as long as there is someone out there willing to sell at those levels. Still think AMP is selling down to meet a mandated target, just a matter of when that target is reached, before buying pressure comes in. Buyer playing a pretty smart game at the mo, but would need to be cognisant of making sure he can fill the order book at these prices before any real buying pressure comes into play. Keen to see what happens next week prior to AGM.
Never seen such a flat stock out of the penny range with such tight BBs! I'm wondering why the brokers don't just try and settle this off market after watching it go on for so long...
Here's a good background article from a British farming publication that explains the non-mainstream milk market that ATM is on the point of re-entering via Sainsbury's and others. It looks specifically at raw milk, organic milk and A2.
http://www.farmersguardian.com/home/.../68531.article
Everything is ominously quiet considering tomorrow is the AGM. What issues are going to be raised?
Often you get some sort of signal via price movement and No of shares transacted a few days before an AGM if there is good or bad news. No much evidence of either so far....Hmmmm!
Hopefully MAC will come through tomorrow with some insights following the meeting.