Originally Posted by
Ogg
Interesting read:
The streaming market has become too saturated. Consumers have to subscribe to multiple streaming platforms in order to have access to their favorite content.
In other words, the incentive to cancel Sky and replace it with a single streaming service is now no longer possible. This maybe a reason why Sky satellite cancellations are slowing.
For example, a Sky customer might subscribe to Netflix for one month when new exclusive content is released but then cancel the subscription and move to Disney+ for a few months, then to Lightbox (HBO) etc. This maybe the new normal. Another example would be subscribing to Spark Sport for the cricket season and then cancelling.
It's likely that Sky will remain an 'anchor' platform in the typical kiwi household because of it's sport content and large variety of other television offerings (news, documentary, specialty channels etc).