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(Bloomberg) -- Fresh off a tech acquisition last week, McDonald’s Corp. is making an investment in a mobile-app company to further its digital push.
The world’s biggest restaurant company is spending about $3.7 million for a 9.9 percent stake in Auckland, New Zealand-based Plexure Group Ltd., which already works with McDonald’s on its mobile app internationally. Under the new agreement, Plexure won’t sell some of its services to McDonald’s fast-food competitors, the companies said Monday.