I'm attracted to Blis because of the very large contribution its products can make to the world - consider the huge suffering from lack of affordable dental care around the world, and the rise of antibiotic resistance, both enormous problems - as well as the big contribution Blis might make to the NZ economy and therefore the lives of our children and grandchildren. Those are matters of enormous importance to me, and it can't be said about very many listed companies. Naturally I'm hoping to make some money too.