Nothing till 60 :eek2:
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Nothing till 60 :eek2:
Fantastic, huh? The train is leaving the station, there may just be enough time to jump aboard if you haven't already!
Focussing on the sales growth of a2, I believe that the infant formula will become massive in Asia (to be launched in May/June). From the research I've done, many Chinese mothers will ONLY buy infant powder from New Zealand as it is seen as pure and trusted (although this has been somewhat tainted over recent scandals). The Chinese also love to purchase anything that claims to be a health product or natural remedy (i.e. a2 Milk). Chinese mothers will want only the best for their babies. This means a2 infant formula will have a massive selling point/point of difference over the current "best" infant formula (formula from NZ) and will most definitely appeal to their target market.
The chinese infant formula market is worth around US$6 billion per year, with an impressive 12% growth p.a. If a2 can capture even 1% of this market, that's US$60 million in sales per year. Capture 10% and that's US$600 million in sales per year.
Some interestingly big parcels changing hands in the last hour !
10.5M now... Will be interesting to see who it is. Would be a good sign if Milford is accumulating even more.