As is usual when this lot have painted themselves into a corner, there is some blurred messaging and then a full on assault with the new propaganda. That appears to be the case here, hence why at this stage Ardern and Hipkins are at arm's length.
The fact that the Herald appear to have been brought on board with articles that suddenly appear with a 90% target, alongside Government Covid adds targeting 90%, is of course entirely coincidental! I have a bridge for sale in London you may be interested in as well.