Shepherds Bush, London.
Esquire is attached to a mall/shopping center, but with street access also. Not in the food court.
About nine in the morning. Twenty to thirty customers, often family groups. A steady turnover, and the staff are busy but not stretched.
The coffee has all the standard variations, the food is OK.
The fitout is average, non-matching furniture to give an impression of funky modernity. Clean, tidy, good friendly service.
The "fair trade organic coffee" branding seems irrelevant to most of the customer base.
It will be interesting to see how they fare. . .