Continuing that train of thought, what if we've been reading this upside down for some time? What if Blis has always been about accumulating brands and trade marks rather than selling ingredients? That is, the ingredients are the building blocks that allow building the brands?
After all, Blis has always scrupulously pursued intellectual property. And it has gone for BLIS K12 (TM) and BLIS M18 (TM) right from the start. And the marketing gurus have always said you want the brands. And there's a strong marketing guru on BFF. And most of all it would answer the riddle of just what BFF is aimed at. "Blis Functional Foods" suggests way more than "Gourmet Ice Cream", and they named it that right from the start.
One thing is for sure. Blis is a very complex company and the share market really doesn't understand it much. I watch it very closely but I'm never sure just how much of it I understand. But if BFF is going to do something in the next 6 to 12 months, maybe some of the intended scale will finally become more obvious.