Hmm - not everybody enjoyed the Pumpkin Patch Episode ;);
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very progressive.
Hallenstein Brothers puts female model Laura Evans at centre of new campaign
https://www.nzherald.co.nz/business/...705&ref=NZH_Tw
I think this has the makings of the most recent AIR inflight safety video, (subsequently pulled from viewing).
I would not be completely surprised to see a slight negative customer and share price reaction just like what happened in AIR's case.
I actually know quite a few women who already shop at HLG for t shirts and Summer shorts and from what I have read so far the reaction has been very positive.
”It's a sentiment that has already struck a chord with some consumers, who have taken to Instagram to applaud the company for acknowledging the young women who also shop at its stores”
Personally I think Laura Evans looks pretty sharp in that suit!
I guess I'm just old fashioned and conservative. Not HLG's target market anyway...besides that none of their stuff fits a real big dog...made in Bangladesh XXL is not really Kiwi XXL and there's plenty of guys who are solidly built XXXL and HLG has nothing for them.