I don't believe Plexure actually makes or owns the apps. Pretty sure they are API based. So the app developer plugs into the API's supplied by Plexure. I only say this because I saw a PR release a few months back celebrating an award for the development of the NZ McDonalds app for the Monopoly Game. There was no mention of Plexure anywhere, but we know that the app was the front-end data collection for Plexure to manage customer profiles etc.