As a listed company, Seeka has access to capital.
Looks a bit like a "rollup" strategy to me, like what Aussie listed companies often do with dentists, medical imaging companies, camping grounds etc and other small/medium sized businesses. The share market values their earnings at a higher P/E than private investors. Some of this is justified by economies of scale and reduced risk through diversification, the rest by increased prices.
No need to be a monopoly, a duopoly or even a 4-5 company oligopoly will have more pricing power.