Suppose this from Oceania is not entirely aspirational rhetoric but is close to it
Our vision
To be the preferred provider of care and lifestyle options for senior New Zealanders by meeting or exceeding the expectations of our residents, staff and stakeholders.
Our mission
We provide excellent contemporary care that reflects our residents’ individuality and their right to choice, respect and dignity. We provide a positive and welcoming environment where our residents are encouraged and supported to enjoy a high quality of life.
They say a mission statement should say what they’ll do but also say what they won’t do. Oceania fails in this respect.
Listening to Earl and reading some Oceania material I’m surprised that their vision isn’t something like ‘we aim elevate the world’s consciousness.”
I betcha Oceania have regular ra ra management sessions (ie conferences) where the vision and mission is drummed into the participants in case they’ve forgotten. They must be a xciting.
I wonder if they ever talk about exceeding shareholder expectations